With the rise of digital advertising and the decline of traditional advertising, ROAS (return on ad spend) has become a crucial figure to consider when making business decisions. In this article, we’ll explore five practical ways to improve ROAS and maximize the value of your advertising dollar.
Return on Ad Spend (ROAS) is one of the most commonly used metrics to determine if an ad campaign has been successful or not.
The number of factors that can contribute to ROAS, however, can make it difficult to increase this number when you need to meet KPIs.
Luckily, there are several proven strategies that you can use to help boost your ROAS and give your online marketing campaigns a real boost in ROI.
5 Proven Hacks to Increase Return On Ad Spend
Increase your social media presence
Social media is free, yet it may do wonders for your advertising effort. You may create a company manager account on Facebook and other social media platforms. These platforms offer tailored support to let you sell as much as you want, to whomever and wherever you want. Thus, removing geographical obstacles and avoiding the complexities of seller account administration can aid in increasing ROAS.
Consider collaborating with social media influencers. By using influencer marketing, you may save money on advertising that would otherwise be spent on celebrity endorsements. Real individuals with a ready-made audience provide you with a low-cost advertising platform. Every sale redirected from an influencer account may be easily monitored, so you know what contributed to the increase in sales per dollar saved by choosing the proper channel.
Understand the particular demographic and create advertising that are directly targeted to the audience
PPC advertisements are rather expensive. If you do not invest your mind as well as your money into the campaign, you may find that your whole advertising budget has been depleted. When creating an ad campaign, select particular keywords or use a phrase match or modified wide match technique. These keywords have a good reach and medium to high relevancy. As a result, clicks will represent more than just ad impressions. The visitor will surely make a purchase on the website or share it with his or her network, providing you additional leads and, eventually, more conversion opportunities.
Remove the budget from the low-performing keywords or alter them based on the location where your service is successful. It may assist you in generating more money with the same ad expenditure value.
Priority should be given to prior purchases or lower-funnel clients
ROAS may be increased by targeting clients with whom you have already connected in some form. Marketers may re-target previous clients who abandoned their carts or made purchases. These buyers are readily converted since they have past favorable experiences with them.
Create re-marketing targeted emails to remind prospective buyers of abandoned carts or to notify them of new product launches. These folks are more likely to respond positively to attempts. As a result, re-targeting strategies can significantly raise the ROAS statistic.
Improve the landing pages
Working on the landing page is a critical approach for increasing ROAS. Marketers may make the landing page more enticing. They can include statements that perfectly fit the ad language and accomplish the purpose that the viewer expects from looking at the ad. When visitors locate the savings stated in the ad, ad spending are more likely to generate more income. If you do not provide the discount on the product page, as indicated in the ad copy, customers will likely quit the page, preventing you from meeting your goal.
It is best to develop the ad wording to be completely consistent with the landing page. Change the content of the landing page more frequently to maintain the page at the top of the search results. A/B testing may also be used to guarantee that only the best copy reaches the content and enhances conversion rate.
Use seasonal specials to your advantage
While you focus your emphasis on tapping clients when buyer sentiment is strong, your ad expenditure can return more conversions. It frequently happens over the holiday season. It also happens when an event causes exhilaration among individuals, and everyone has a good attitude about the advertisements. As a result, generating advertising that demonstrate how purchasers may better participate in or enjoy the festival or event is a must-try method for enhancing ROAS.
Creating product listing advertising might be more beneficial in reaching out to clients through seasonal specials. These listing advertisements inspire the customers to go on the product page immediately. Once you’ve gotten visitors to the product page, make sure you’ve fully optimized it to get more conversions and, eventually, bigger returns.
These are some of the long-term tactics that might assist you in increasing ROAS. Being proactive in your measurements and having a complete understanding of customer behavior or internet usage patterns may also aid in the development of improved ROAS improvement methods. Research, implement, test, and re-evaluate — the more actively you target clients and your ad campaigns, the higher your ROAS output will be.
OAS, or return on ad spend, is the ratio of how much you make from advertising compared to how much you spend on advertising. Improving your ROAS means that you are getting more bang for your buck spending less money on each sale and making more sales overall.